Artificial intelligence (AI) has changed the way the way that equities are managed – but it has mostly been used by institutions. Prof. Ruslan Goyenko wants to change that. Goyenko is the Scientific Director of Finance Innovation and Risk Management (FIRM) Labs, which brings together financial economists and computer scientists to develop AI-driven portfolio management models that it will distribute to the public. Only about 10% of active investors currently use AI in the management of their portfolio, and FIRM believes that AI can add significant incremental value compared to traditional tools.